Review pages are the most effective style of landing page for one simple reason. People want to know more about a product and the competition before they make a purchase. If your product review pages are not making you money, follow these tips to make your review style landing pages more effective and turn your visitors into customers!
The first thing that grabs your visitor’s attention is typically what they use to determine whether they will stay on your site or leave. Using a highly relevant and attention getting headline that contains the keywords they used to get to your site will instantly draw their focus and increase your chances of a sale. Statistics show that you only have 5 to 10 seconds to tell your visitor what your site is about and what benefits they will get if they keep reading. You can do this with a headline that consists of a question or statement to get their attention, instill a little doubt in their mind, and provide an obvious benefit. A great headline will make your review style landing pages more effective!
Today’s consumer is smarter than ever and does research before buying online. They want to know about competing products before they make a purchase. Provide them with quality comparisons on at least three different, related products and you will not only save them time, you will keep them on your website. If you do the research for your visitors they will be more likely to make a purchase through your affiliate link.
Including images of the product will add appeal and make your review style landing pages more effective. Images and screenshots can be used to break up text and keep your visitor’s attention. Checkmarks and bullet points can work as well and will make your content easier to understand. On the other hand using contrasting colors such as dark text on a dark background or white text on a black background can make your pages harder to read and have a negative impact on your chances of making a sale.
Implementing these tips will help you make your review style landing pages more effective and increase your conversionrate. Consider the needs and wants of your potential customer and use your landing page to explain why the product you are promoting is the best solution for them. Providing quality reviews and comparisons will help you turn your traffic into sales!