There are some things you should take into consideration before you make your business sign purchase. A reputable Burnaby sign company can help you answer some of the questions below if you are unsure about anything.
Where do your customers come from, or who are your customers?
Most often your customers are those that live in the area where your store is located. A majority of your customers will come from within a mile of the location of your store.
How do you get your potential customers information?
The best thing to do is to get a map and create dots for all the current and new customers you get, even customers who just drop in your store. By having a dot map within a few months you should have enough data that you can see where your customers are coming from. At this point we will be able to decide what kind of signs would be the best to draw those customers in.
How do you communicate with your customers?
Your sign must be easily communicated to your audience by being noticeable and easy to read. Remember after a while your sign will become like landscape material it will blend in for those customers who walk or drive by the sign often. So periodically change your sign up a bit by adding new elements to it, maybe new lighting or wording to make it stand out so it does not become unnoticeable.
What is it that you are trying to say in your sign?
Decide on one clear and simple and easy to read message for your sign. Choose couple of keywords that easily describe your business, by being clear in your wording. The easier and cleaner the message the more impact it will have on your customers.
What image are you trying to portray to your customers?
Having a good Burnaby Vinyl Graphics company to come up with an appealing design for your sign is also very important. The look and wording on your sign tells a lot about your business. Your sign doesn’t have to be fancy to get your point across it can be simple and attractive to convey your messages.